Trademark Application: Applying Good Business Sense
The trademark of a business, good or service is associated with the good will and value that it represents. Competition for consumer attention in a world of seemingly endless product and service options, with aggressive and interactive marketing strategies employed to influence their decision making, the value of a brand in creating a perception of trust and positive emotive responses from consumers is becoming increasingly important. The same perceptions of trust that a quality brand can exert on consumers can likewise be replicated by competitors who wish to produce a similar brand, services or product line. However, applying for a trademark application will provide the owner, once approved, with the exclusive and sole rights to use the specific mark notified in the application, within the country of registration. This additionally extends further to goods or services provided by the business, and which are included in the application. Application for a trademark registration p...